The goal of the e-store is to sell unique podcasting-related designs on T-shirts, hoodies, and accessories, with part of the profits going to independent podcasters.
The Challenges Independents FaceIt's not too difficult for an independent podcaster with a strong show to create a fan base, and platforms such as Podyssey and Listen Notes facilitate this objective.
But it's a huge challenge for independent podcasters to generate revenue towards show costs, such as equipment, hosting, advertising, and not least the skill, time and effort to produce a show.
Independent Podcasters Fill A VoidIndependent voices are important, particularly given the slow decline in the number of working journalists in Canada, the UK, and the US, and the rise in the number of corporate podcasts. Podcasters with no connection to corporations play a vital role in sharing their perspectives on many topics.
Some podcasters, such as Edmonton-based Karen Unland, once worked for large media corporations and since have created their own media organizations to help communities explore issues and stories no longer covered by the shrinking local media.
Of course, podcasts aren't just about news, politics, or community journalism. There are thousands of shows occupying many genres, with true crime, gaming, psychology, business, fiction, and kids' shows attracting massive audiences every day.
Finding a Viable Funding ModelHow independent podcasters are funded is a long-standing issue, and one that independent podcasters have faced for more than ten years. It's difficult and for some uncomfortable asking for money through platforms like Patreon on Buymeacoffee.com. Equally, it's hard work securing money through sponsorship or advertising - and that can only happen after a show has been running for at least a year, if not two.
Podthreads offers an different approach. As noted, we intend to give a portion of our profits to independents. And we're already working with On Being and the gaming podcast Quit The Build. Quit The Build offers a fresh and positive vibe, and Podthreads is sponsoring their show.
In return, hosts Bruno and Nick have created hilarious skits about Podthreads and are helping support the store in other ways. In fact, it's turning into a great partnership, and we're excited to see it grow. (Download Quit The Build's Saturday episode to hear their latest funny pre-roll about Podthreads!).
If a partnership with Pothreads is something that interests you, we hope you'll get in touch via the Visit Podmotion button below.
Finally, as a thanks for reading our newsletter, here's that Podthreads' 15% off discount code again, and it can be used at Podthreads' checkout: Podcast.
This post first appeared in Podmotion's newsletter.